Caltex Service Station Franchise

As a Caltex station dealer, you have the opportunity to operate your own business and succeed based on your own abilities. If you're committed to the business, prepared to work full-time and provide on-site management, the rewards can be considerable.

There are several dealership types available and your options include:

Company-Owned Retailer Operated (CORO) – The dealer puts up the necessary working capital and invests on basic service equipment while Caltex invests in the real estate, building, signages, pumps and underground tanks. The dealer pays Caltex a fixed monthly rental.

Retailer-Owned Retailer Operated (RORO) - The dealer invests in the real estate, building, pumps, underground tanks and basic service equipment. Caltex provides the standard service station design/layout drawings and signages.

Branded Marketer (BM) - A strategic partnership between the Branded Marketer and Caltex, with the objective of strengthening the presence and growth of the Caltex brand within an identified area.

Retail Operator (RO) – The entry level opportunity to operate a Caltex station. A sub - trade of CORO involving a smaller investment.
Our system for recruiting dealers is designed to ensure that we get the right people to deliver our brand promise throughout the Caltex network. We have a clear picture of the attributes, business knowledge, flair, commitment and personality needed to deal effectively with the staff and the community.

A potential dealer must:

* have made a decision to be self-employed or invest in his or her own business
* be willing to locate to the area offered and available
* live by our philosophy and core values
* be system oriented, a team player, and understand market share
* be safety conscious
* be customer facing
* have retail or customer service experience
* possess management experience
* be able to take on a management role with profit and loss responsibility
* possess a management history of developing people successfully
* be financially qualified (amount varies, depending on market)
* have an acceptable credit and security background

The process for Retailer Selection involves the following steps:

Application – A properly accomplished hard copy of the form must be delivered to the Retailing Relationships Coordinator at the 7th floor of 6750 Building Ayala Avenue Makati City, Philippines. Click here to download the application form. Kindly email the Retailing Relationships Coordinator for a copy of the application form.

Home Interview – This step is to be done by your assigned Business Consultant.

On-The-Job and Evaluation Training - Applicant must meet the minimum requirements in the pre-screening which involves a 5-day course that teaches business planning and basic service station knowledge (classroom and on-site). The training fee is due and demandable on the first day of the OJET Training.

Processing - Processing fee is due and demandable after completing and passing the OJET Training but prior to Business Plan Presentation.

Retailer Selection Board - Applicants must present their business plan to a management panel.

New Retailer Training Course – After an applicant is selected by the Retailer Selection Board. He/she must attend a 4-week course that tackles everything you need to know about running your own Caltex Service Station. The fee for the course is due and demandable on the first day of the New Retailer Training Course (NRTC).

To get started on the road to getting your very own Caltex Service Station, please contact our Retailing Relationships Coordinator at (632) 841-1000 or 0918-8015056 or pogatchalian@chevron.com

Radish Production

Radish, rabanus or labanus is a very popular root crop notwithstanding its zero nutritive value. This cylindrical vegetable is crisp, pungent and has varied uses. It is not surprising therefore to see radish in the home gardens because it is also grows in matures quickly. It is usually grown as an intercrop or a companion crop with other vegetables such as cabbage or cauliflower.

Local environmental conditions require radish varieties that are strongly, fibrous and varying in size. Japanese radish, Chinese radish and White Icicle varieties fulfill these requirements. These varieties can be grown in all types of soil, but a fairly light, friable, cool, moist soil is preferred. This enable the roots to fully penetrate the soil and develop normally, resulting in the smooth tubers preferred by a costumers. Many Filipino farmer plant radish during the month of January, February, April to June, and August to December.

The manner of planting radish depends on the scale or number to be planted. Plots are used in backyard and beds for commercial scale planting.

Prepare the backyard or the garden lot by digging with a spade fork. Pulverize the soil, remove stones, and divide into one meter (m) wide and 15 to 20 centimeters (cm) high plots of any length. Level the plot with a rake and form shallow furrows, 25 cm apart and 2 cm deep, along the length of the plot.

Fro commercial planting, low the land and harrow several times to reduce the soil to a fine tilth. Make beds 1 m wide and 20 cm high. Drag a piece of bamboo salt on the top of the bed to level and smoothen the surface. Make thin shallow furrows, 25 cm apart and 2 cm deep, on the beds. Each bed contains 4 rows of plants.

For the soil to cope with the rapid growth of radish, it much be rich and fertile. Ensure this out by applying 300 to 450 kilograms (kg) per hectare of ammonium sulfite and 130 to 195 kg per hectare of urea. For small-scale radish farming, fertilizer is applied while preparing the plots and during bedding for commercial planting. Never apply manure to the soil.

A hectare requires 10 to 20 kilos (k) of seeds. Avoid overcrowding by evenly and correctly distributing the seeds in the furrows. Overcrowding causes the occurrence of misshapen roots. Seeds are sown 2.5 cm apart in rows for big varieties. After sowing, drag a piece of wood or bamboo slightly along the line of shallow furrows to cover the seeds. Start cultivating and weeding the soil as soon as weeds appear.

Plots are watered with the use of sprinkling cans or sprinkler. Daily watering will produce tender, sweet and crisp roots.

In commercial planting, irrigation water is allowed to flow between the beds to saturate the soil after which the water is drained out. This process is done on weekly basis to avoid producing pungent or the hot roots. But too much moisture must also be avoided, especially when plants have already developed big root since excessive soil moisture causes root rot.

Source: DOST, photo courtesy of www.nre.vic.gov.au