How to Start a Waffle Business

Waffles (Photo credit: toolmantim)
This is another small business that can be started with a very small capital. Probably a capital of less than 5,000 (Five Thousand ) pesos will suffice as you can buy Waffle makers now days at less than a 1,000 (One Thousand) pesos to as high as 3,000 (Three Thousand) pesos for the branded types. If you are familiar with Waffle Time, then you very well know that making and selling waffles can be a good business. 

It is best to realize early on that success in this kind of business requires a multi-pronged approach of business strategy, marketing strategy and branding, great location of your food cart, foot traffic of your prospective customers, quality product and service, packaging, among others. Further, an important ingredient to your success is your creativity and perseverance. 

What are waffles? Waffles are batter and dough-based cake cooked in a waffle iron patterned to give a characteristic size, shape and surface impression. 

So how do we make waffles? Here is a list of various waffle recipes you can try, modify, and experiment on to develop your product. 

Basic Waffles Recipe


2 cups sifted flour 
3 teaspoons baking powder 
1 tablespoon sugar 
1/2 teaspoon salt 
3 eggs, separated 
1 1/2 cups milk 
5 tablespoons melted shortening 


Mix and sift dry ingredients. Combine beaten egg yolks, milk and shortening; add to dry ingredients, beating until smooth. Fold in stiffly beaten egg whites. Pour batter into each section of a hot waffle iron. Cook waffles until crispy and browned. Waffle recipe serves 6. 

Another Basic Waffle Recipe 


1¾ cups all-purpose flour 
2 tsp baking powder 
 ½ tsp salt 
1 Tbsp granulated sugar
 3 eggs 
1¾ cups whole milk 
 ½ cup vegetable oil 
 ½ tsp pure vanilla extract (optional) 


• Pre-heat your waffle iron to its hottest setting. Placing a cookie-sheet under it can help catch any batter drippage during cooking.
• Pre-heat oven to 200°F.
• Sift together flour, baking powder and salt. 
• Beat eggs thoroughly. Whisk in sugar, milk and oil.
• Add liquid ingredients to dry ingredients and mix gently until combined. Don't overmix!
• Spray both surfaces of your waffle iron with cooking spray. 
• Ladle 4 to 6 oz (½ to ¾ cup) batter on the iron and close it. It's not unusual for a bit of batter to seep out of the edges of the iron. If there's excessive leakage, use less batter for the next waffle. 
• Cook until the waffle iron's indicator light shows that cooking is complete, or until no more steam comes out. The finished waffle should be golden brown and crispy.
• Lift the waffle out of the iron with a pair of tongs and either serve right away or transfer it to the oven to keep warm. 

Commercial Waffles Recipe


2 cups fresh milk 
1/2 cup unsweetened cocoa powder 
1/2 cup white sugar 
1/2 teaspoon vanilla 
1/2 tablespoon butter 


• Mix all the ingredients in a saucepan. 
• Continuously stir over medium fire.
• Cook until thick. 
• Put the cream in a food pipe and pipe in in the waffle if it would be used as filling. 

General Tips on Cooking Waffles:

• If you want your waffle to be tastier, replace water with evaporated milk or fresh milk. 
• Use a food syringe if you’re going to use cream or jam filling. 
• Waffles are cooked through once they stop steaming. The most common mistake people make is trying to remove a half baked waffle. 
• Try to use an electric non-stick waffle iron. They provide even heat and most are nonstick making it easier to remove the waffles.
• If you’d like homemade waffles without starting from scratch, use a pancake mix with a few tablespoons of extra oil. 
• Place the waffle iron on a tile counter or a ceramic or glass cutting board. The surface underneath may get hot, and drips of waffle batter may land on it.
• Make waffles and serve them as they come off the waffle iron. If you must wait to serve them, cover them and place them on a plate in an oven on a very low setting. 
• Cook all your batter when you make it. If you have leftover waffles, store them in an airtight container in the fridge and reheat them in the toaster, not the microwave. 
• Use a plastic or rubber utensil to remove your waffles from the waffle maker. 

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