Sep 11, 2009

Franchising Goto King


Goto King is a leading fast food chain specializing in quality and affordable meals and merienda fare, both traditional and non traditional that Filipinos enjoy, with friendly, efficient service and clean, well lit outlets. It advocates the promotion of Filipino culture through the propagation of the high quality and standards of Filipino food production.

Independent Outlet (Big)

Space Requirement : 76-150 sqm
Facilities : Large dining area; comfort rooms; air-conditioned environment.
Investment Required : Php 2.5M to 5M
Brief Description :

The Independent Outlet (Big) is the largest among the Goto King Store types and can accommodate larger crowds due to its more spacious dining area. Its captive market include regular commuters / motorists in a specified location like key intersections, mall interior and exterior spaces.

Goto King Independent Outlet (Small)

Space Requirement : 50-75 sqm
Facilities : Moderate size dining area; comfort rooms; air-conditioned environment.
Investment Required : P2M to P3M Php
Brief Description :

The Goto King Independent Outlet (Small) is a restaurant operation which can function either in or outside malls and other commercial stablishments. It offers the full menu line of Goto King and is well designed to accommodate dine-in crowds of up to 35 persons.

Goto King Food Court Outlet (Big)

Space Requirement : 20-40 sqm
Facilities : Common dining area; common comfort rooms; air-conditioned environment; gas and electrical provisions.
Investment Required : Php 1.8M to 2.5M
Brief Description :

The Goto King Food Court Outlet (Big) carries the full Goto King food line, from its rice porridge variants (Goto and Lugaw) to merienda, rice meals and desserts. Located within malls and shopping establishments, the Goto King food court outlet operates on mall hours. It may be located in any of the mall’s level, depending entirely on mall layout and design.

Food Court Big Outlet (Small)

Space Requirement : 11-19 sqm
Facilities : Common dining area; common comfort rooms; air-conditioned environment; gas and electrical provisions.
Investment Required : Php 1.5M to 1.8M
Brief Description :

Like the Food Court Big Outlet (Small) this version carries the full Goto King food line of merienda, rice meals and desserts as well as the same facilities and cooking provisions, but because of its size, it has limited serving capability. It can be located within malls and other shopping establishments and necessarily follows its operation hours.

Goto King Independent Kiosk (Independent)

Space Requirement : 15-30 sqm
Facilities : Air conditioned; utilizes seating and dining furniture.
Investment Required : P1.6M to P2M
Brief Description :

The Goto King Independent Kiosk (Independent) is the largest version of kiosk outlets. It can operate outside of malls and is considered as a small version of the Goto King restaurant (Independent store) because it can accommodate dine-in crowd and can offer more products which include a variety of rice meals (toppings and other rice combos).

Goto King Kiosk Outlets (Big)

Space Requirement : 11-15 sqm
Facilities : Common dining area; common comfort rooms; air-conditioned environment; gas and electrical provisions.
Investment Required : between Php 1M to 1.6M
Brief Description :

This second version of Goto King Kiosk Outlets (Big) is smaller that the Independent Kiosk and like it, is permanently located in its area. It caters to commuters, shoppers and generally, to the “on the move” crowd. It has no dine-in nor seating facilities but due to its space, can offer more food items than the Kiosk Small because it has the facilities to prepare such
items like rice toppings.

Goto King Kiosk Outlets (Small)

Space Requirement : 6-10 sqm
Facilities : Common dining area; common comfort rooms; air-conditioned environment; gas and electrical provisions.
Investment Required : Php 800M to 1.2M
Brief Description :

The smallest version of Goto King Kiosk Outlets (Small) is bigger than the Cart outlet though they are similar in terms of facilities and target the same “on the go” crowd.” Both are stand up counter operations but the Kiosk small can offer more merienda items than the Cart because of its facilities. And unlike the cart, it is permanent and may not be moved from one place to another.
Goto King Cart

Space Requirement : 4-6 sqm
Facilities : Stand-up counter operation; may utilize seating and dining furniture depending on the lessor’s discretion; may use electricity and/or gas for cooking; can be placed in either air-conditioned or non-air-conditioned environment.
Investment Required : Php 500-600K
Brief Description :

The Goto King Cart caters to people who are always ‘on the go’.They are customers who belong to the mobile and transient crowd. It can easily be located in areas where there are limited dining spaces like in mall sections (hallways, corridors, arcades, supermarkets, etc.), gas stations, convenience stores, bus terminals, schools and canteens. Whenever necessary, it is the only store type that can be physically transferred from one location to another since it does not form part of a permanent structure.

For more info :

Head Office Address:

159 Kamias Road Extension
Sikatuna, Quezon City, Philippines
Telephone Number: +63 922 32 06
Fax Number: 433 52 08
E-mail Addresses: admin@gotoking.com.ph
For specific information: Business and Franchise Development
bizdev@gotoking.com.ph


1 comment:

  1. please do include how to start a laundry shop and what appliances to buy

    ReplyDelete